Mike Hickman

Real Estate Broker

Why Our Approach to Selling Works

For well over a decade, my team and I have helped thousands of homeowners across Oregon and Southwest Washington navigate the selling process with clarity and confidence. Over time, we have refined a proven, full-service approach built around these guiding principles: remove friction, elevate preparation and deliver strategic marketing that drives results.

In today’s market, buyers decide quickly. Homes that feel move-in ready and exude emotion consistently attract more attention, stronger offers, and better outcomes.

Our role is to ensure your home stands out from the moment it hits the market.

One of the ways in which we are incredibly strategic in our approach is by learning about our clients, their objectives and needs, and understanding how best we can help them achieve their goals.

Our standard of excellence includes the following when you list your home with us:

Removing Barriers to Preparation

Premiere Refresh

Through Premiere Property Group’s unique Refresh program, sellers can access a credit line up to $50,000 for strategic pre-listing improvements with no upfront cost. Projects such as paint, flooring refinishing, staging, and repairs are paid by you directly to vendors, with repayment handled seamlessly at closing.

Strategic Guidance From the Start

Seller Blueprint Guide

To bring structure and clarity to the selling process, we created the Seller Blueprint Guide. This comprehensive roadmap walks homeowners through every phase of the journey, from early preparation and pricing strategy to marketing, negotiations, and closing. It is designed to empower sellers with clear expectations and confident decision-making.

Hands-On Home Preparation

Complimentary Contractor Time

for anything needed. We collectively, along with our interior designer, help you understand what strategic improvements make sense to have done. Additional time, if needed, is available at a reduced rate.

Professional Interior Design and Staging Consultation

for advice on how to best showcase your home. This entire home walk through includes everything from help with paint selection in a bedroom, if necessary, to what items to declutter, how to position pillows on a bed and everything in between.

One Full Day With a Professional Organizer

This offering is 100% unique to our team. I am not aware of any other team that actually provides a trained and experienced professional who comes to your home, rolls up their sleeves and works to create the strategic vision we have helped plan.

White Glove Home Staging

Our partnership with White Glove Home Staging allows us to offer full-service staging and styling support as part of the preparation process. With curated furnishings, and preferred pricing, we ensure each home feels intentional, inviting, and market-ready before it ever goes live.

Elevated Marketing & Exposure

Close-up of a professional camera lens with a person holding the camera, demonstrating photography equipment and technique

World-class photography

Each listing receives an enhanced photography experience using specialized techniques that highlight space, light, and architectural detail. We regularly invest thousands of dollars in still photography alone, including striking twilight images that capture attention online and in print.

Click to view our high-caliber real estate photography

Immersive 3D Tours

Our interactive 3D tours allow buyers anywhere in the world to explore your home virtually. From dollhouse views and floorplans to exterior spaces, ADUs, and amenities, this experience gives buyers a true sense of scale and flow before they step inside. We detail out every amenity to ensure potential buyers see and understand everything we want to highlight. Additionally, we showcase all key exterior areas of the property, including outbuildings, with an interactive 360 view that makes it possible for buyers to virtually preview all spaces, inside and out.

Click to see examples of our 3D virtual tours

Person holding a drone with a sunset or sunrise over the ocean in the background

Cinematic Video and Aerial Coverage

We produce HGTV-style videos paired with professional drone photography to showcase not just the home, but the lifestyle and setting that surround it.

Click to view some of our best aerial photography

Spearhead Media

We partner exclusively with Spearhead Media, one of the most sought-after luxury photography and videography teams on the West Coast. Their Emmy-nominated team creates cinematic visuals that go far beyond traditional marketing. No other real estate professional within 50 miles of the Metro area is able to deliver this level of media quality.

Check out Spearhead's stunning work!

Sophisticated Online and Print Marketing

Your listing is strategically syndicated across leading real estate platforms and supported by refined print materials including Just Listed mailers, elegant property flyers, and luxury magazine placements when appropriate.

Strategic Media Placement

For select properties, we collaborate with experienced designers, writers, social media specialists, and publicists to craft and execute a comprehensive marketing strategy. These efforts go beyond traditional real estate advertising, leveraging targeted public relations to elevate a home’s story and place it in front of the right audience through meaningful media exposure.

Professional video camera recording a presentation or event with an LCD screen showing the live footage.

Social Media Amplification

Select listings are featured across curated social media platforms through our partnership with Leverage Global, reaching an audience of more than 80,000 engaged followers. This exposure is often enhanced by cinematic video content produced by our partners at Spearhead Media, designed to capture attention and drive engagement across digital channels.

Exclusive Partnership with Ron Tonkin Gran Turismo Ferrari

Our team maintains a unique partnership with Ron Tonkin Gran Turismo Ferrari, allowing us to incorporate a striking element into the marketing of ultra-high-end homes. For select photo and video shoots, a Ferrari can be staged on site to elevate the exterior presentation and reinforce the aspirational lifestyle the property offers. These visuals are used across MLS listings, search platforms, YouTube, and social media to create a memorable first impression.

Global Exposure to a High-Net-Worth Audience

For qualifying properties, we provide international exposure through some of the most respected media outlets in the world. Our listings are advertised throughout the selling period in publications such as The Wall Street Journal, Robb Report, Financial Times, Mansion Global, MarketWatch, Barron’s, and more. This global reach ensures your home is positioned directly in front of qualified buyers with the means and motivation to act.

Click to learn more about all of the places we'll advertise your home

Direct Realtor Outreach

Before your home goes live, we notify thousands of nearby realtors, generating early interest and buzz. Engagement data from this outreach is tracked and shared with you.

Refined Signage and Curb Appeal

Our custom-designed signage enhances curb appeal while reinforcing the quality and professionalism behind your listing. Signs are highly visible during the day, reflective at night, and paired with lighted posts and ground spotlights when appropriate to ensure your home stands out around the clock.

Click to learn more about our luxury signage

Dedicated Property Website

Each listing receives a custom single-property website that houses all marketing assets in one place, including expanded photo galleries, video, and 3D tours beyond MLS limitations.

Click to see an example Premiere Tour

Clear Communication Throughout the Process

You will receive detailed weekly marketing reports outlining activity, online engagement, and buyer feedback. Our goal is proactive communication so you are always informed, confident, and never left wondering what’s happening.

Proven Results Across Every Price Point

None of this happens without trust. We are grateful for the clients who allow us to guide them through one of life’s most meaningful transitions, and we remain focused on raising the bar with every home we represent.